.campaigns-section{background:#fffaf5;color:#58384f;min-height:100%;outline:none;font-family:Montserrat,sans-serif;--pa-rose:#eadde7;--pa-ink:#603a58;--pa-line:#d6c1cf}.campaigns-section[hidden],.campaigns-section [hidden]{display:none!important}.campaigns-section *{box-sizing:border-box}.campaigns-section button{cursor:pointer;font-family:inherit;color:inherit}.campaigns-section button:focus-visible,.campaigns-section input:focus-visible{outline:3px solid #bc8aa8;outline-offset:5px}.pa-pad{padding:80px clamp(24px,6cqi,90px)}.pa-tabs-bar{position:sticky;top:0;z-index:20;display:flex;align-items:center;justify-content:space-between;gap:15px;padding:18px clamp(20px,4cqi,60px);background:#fffaf5ed;backdrop-filter:blur(15px);border-bottom:1px solid #d6c1cf80}.pa-tabs{display:flex;gap:5px;padding:4px;background:#eee1ea;border-radius:30px}.pa-tabs button{border:0;background:none;border-radius:24px;padding:12px 18px;font-size:11px;font-weight:600;transition:background .2s,color .2s}.pa-tabs button[aria-selected=true]{background:#714568;color:#fffaf5;box-shadow:0 3px 10px #54364e18}.pa-page-label{font-size:8px;letter-spacing:1.6px}.pa-kicker{display:block;font-size:10px;font-weight:600;letter-spacing:2px;text-transform:uppercase;margin-bottom:24px;line-height:1.8}.campaigns-section h1,.campaigns-section h2,.campaigns-section h3{text-transform:none;letter-spacing:-.045em;font-weight:400;margin:0}.campaigns-section h1{font-size:clamp(44px,6.9cqi,92px);line-height:1.02}.campaigns-section h2{font-family:Georgia,serif;font-size:clamp(34px,4.8cqi,65px);line-height:1.07}.campaigns-section h3{font-family:Georgia,serif;font-size:32px;line-height:1.1}.campaigns-section em{font-family:Georgia,serif;font-weight:400;color:#9b718e}.campaigns-section p{font-size:14px;line-height:1.9;max-width:62ch;margin:24px 0 0}.pa-small{font-size:12px!important}.pa-button,.pa-round-link{border:1px solid #74476b;border-radius:30px;background:#74476b;color:#fffaf5!important;padding:16px 23px;font-size:12px;line-height:1.5;transition:transform .25s,box-shadow .25s}.pa-button:hover,.pa-round-link:hover{transform:translateY(-3px);box-shadow:0 8px 18px #603a5820}.pa-text-button{background:none;border:0;border-bottom:1px solid #bc9db3;padding:12px 0;font-size:12px;line-height:1.5}.pa-hero{padding-top:65px;padding-bottom:35px;overflow:hidden;background:radial-gradient(ellipse at 90% 70%,#e7d5e5,transparent 65%),#fffaf5}.pa-hero-bottom{display:flex;align-items:end;gap:40px;justify-content:space-between}.pa-hero-bottom p{max-width:49ch}.pa-round-link{flex-shrink:0;background:transparent;color:var(--pa-ink)!important}.pa-round-link span{margin-left:20px}.pa-desk{height:310px;position:relative;margin:40px auto 0;max-width:730px}.pa-paper{position:absolute;background:#fffdf8;box-shadow:0 15px 35px #58384f14;border:1px solid #d9cbd5;border-radius:3px;padding:28px;width:300px;height:210px;left:17%;top:45px;transition:transform .9s cubic-bezier(.2,.8,.2,1)}.pa-paper-back{background:#e6d4df;transform:rotate(-10deg) translateX(-35px);font:22px Georgia,serif}.pa-paper-back small{font:11px Montserrat,sans-serif;display:block;margin-top:15px}.pa-paper-front{left:40%;top:15px;transform:rotate(8deg);background:repeating-linear-gradient(#fffdf8,#fffdf8 29px,#eadfe7 30px)}.pa-paper-front span{font-size:9px;letter-spacing:1px}.pa-paper-front b{display:block;font:28px/1.2 Georgia,serif;margin-top:25px}.pa-paper-front i{font:italic 13px Georgia,serif;display:block;margin-top:24px}.pa-seen .pa-paper-back{transform:rotate(-12deg) translateX(-65px)}.pa-seen .pa-paper-front{transform:rotate(5deg) translateY(-8px)}.pa-pencil{position:absolute;right:12%;top:70px;width:9px;height:190px;background:linear-gradient(90deg,#613c59,#a87f9d,#724768);transform:rotate(31deg);border-radius:4px}.pa-pencil:after{content:'';position:absolute;bottom:-15px;border-left:4px solid transparent;border-right:5px solid transparent;border-top:15px solid #bc9b87}.pa-desk-star{position:absolute;left:2%;top:25px;font-size:60px;color:#b295aa}.pa-doodle{width:180px;fill:none;stroke:#a17c95;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}.pa-desk .pa-doodle{position:absolute;left:2%;bottom:0;transform:rotate(-10deg)}.pa-watch .pa-doodle path{stroke-dasharray:600;stroke-dashoffset:600;transition:stroke-dashoffset 1.3s ease}.pa-seen .pa-doodle path{stroke-dashoffset:0}.pa-brief,.pa-qa,.pa-triage,.pa-report{display:grid;grid-template-columns:1fr 1fr;gap:clamp(30px,6cqi,90px);align-items:center}.pa-margin-note{border-left:2px solid #c4a7ba;padding:14px 0 14px 20px;font:italic 20px/1.5 Georgia,serif;margin-top:30px;color:#966a87}.pa-margin-note strong{font-weight:400;color:#603a58}.pa-brief-board{background:#f3e8ed;padding:30px;transform:rotate(2deg);box-shadow:12px 16px 0 #eadddf70;border:1px solid #d7bfcd}.pa-note-head{font-size:9px;letter-spacing:1.5px;display:flex;justify-content:space-between;padding-bottom:20px;border-bottom:1px solid #c7adbf}.pa-brief-board dl{margin:0}.pa-brief-board dl div{padding:18px 0;border-bottom:1px solid #d9c5d2;display:flex;justify-content:space-between;gap:20px;font-size:12px}.pa-brief-board dt{font-weight:600}.pa-brief-board dd{margin:0;text-align:right}.pa-hand{font:italic 23px/1.4 Georgia,serif;color:#936b86}.pa-team{background:#ede2e9}.pa-team p{max-width:75ch}.pa-assignment{display:flex;align-items:center;justify-content:space-between;margin:45px 0 12px;gap:12px}.pa-assignment span{flex:1;background:#fffaf5;border:1px solid #d0b8c8;padding:25px 12px;text-align:center;border-radius:8px;font-size:13px;box-shadow:0 7px 0 #d8c6d370}.pa-assignment i{font-size:25px;font-family:Georgia,serif}.pa-creative-break{background:#f8f1eb}.pa-art-wall{height:650px;max-height:65cqi;min-height:340px;position:relative;overflow:hidden;background:#d7c1ce}.pa-art-wall img{position:absolute;height:88%;width:48%;object-fit:contain;filter:drop-shadow(0 20px 16px #39233630);transition:transform 1s cubic-bezier(.2,.8,.2,1)}.pa-ad-one{left:8%;top:6%;transform:rotate(-8deg) translateY(45px)}.pa-ad-two{right:7%;top:9%;transform:rotate(9deg) translateY(65px)}.pa-seen .pa-ad-one{transform:rotate(-7deg) translateY(0)}.pa-seen .pa-ad-two{transform:rotate(7deg) translateY(0)}.pa-art-sticker{position:absolute;bottom:12%;right:8%;background:#fffaf5;padding:25px 30px;border-radius:50%;font:28px/1.1 Georgia,serif;transform:rotate(-8deg);box-shadow:0 5px 25px #56334f25}.pa-art-scribble{position:absolute;inset:0;width:100%;height:100%;fill:none;stroke:#fffaf5;stroke-width:2;pointer-events:none;opacity:.65}.pa-creative-caption{display:grid;grid-template-columns:1fr 1fr;gap:20px 55px}.pa-creative-caption .pa-kicker{grid-column:1/-1;margin-bottom:0}.pa-creative-caption p{margin:0}.pa-creative-caption button{justify-self:start;align-self:start}.pa-creative-caption small{font-size:10px;line-height:1.7;align-self:center}.pa-tracking{background:#fffaf5}.pa-path{display:flex;align-items:center;gap:14px;margin:40px 0 20px}.pa-path button{flex:1;padding:22px 12px;border:1px solid #d5bdcd;background:#f4eaf0;border-radius:12px;font-size:13px;text-align:left;transition:background .25s,transform .25s}.pa-path button span{display:block;font-size:9px;margin-bottom:16px;opacity:.6}.pa-path button[aria-pressed=true]{background:#74476b;color:#fffaf5;transform:translateY(-5px)}.pa-path i{font-style:normal}.pa-path-note{background:#f5edf2;border-left:2px solid #97708b;padding:24px;font-size:13px;line-height:1.8;min-height:100px}.pa-qa{background:#eee3e9}.pa-qa .pa-doodle{margin-top:15px}.pa-checklist{background:#fffaf5;border:1px solid #d7c0ce;padding:28px;box-shadow:0 20px 40px #57334e0c;transform:rotate(-1deg)}.pa-checklist header{display:flex;justify-content:space-between;font-size:9px;letter-spacing:1px;margin-bottom:16px;gap:16px}.pa-checklist label{display:flex;align-items:center;gap:14px;padding:18px 0;border-bottom:1px solid #e6d9e2;font-size:12px;cursor:pointer;line-height:1.6;position:relative}.pa-checklist input{position:absolute;opacity:0;width:24px;height:24px}.pa-check-mark{flex:0 0 24px;height:24px;border:1px solid #c5a4bb;display:grid;place-items:center;border-radius:6px;color:transparent;transition:background .2s,transform .3s}.pa-checklist input:checked+.pa-check-mark{background:#7c5370;color:white;transform:rotate(-5deg)}.pa-checklist input:focus-visible+.pa-check-mark{outline:3px solid #b98caa;outline-offset:3px}.pa-checklist footer{font:italic 17px/1.5 Georgia,serif;margin-top:20px}.pa-launch-break{padding:70px 25px;text-align:center;background:#714b68;color:#fffaf5;overflow:hidden}.pa-launch-break p{margin:25px auto 0;max-width:55ch}.pa-launch-orbit{position:relative;height:340px;max-width:600px;margin:auto}.pa-launch-orbit:before{content:'';position:absolute;inset:40px 25px;border:1px solid #b190a6;border-radius:50%;transform:rotate(-17deg)}.pa-launch-orbit b{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);font:400 85px/.85 Georgia,serif;letter-spacing:-5px}.pa-launch-orbit b em{color:#e4c2d9}.pa-launch-orbit>span{position:absolute;border:1px solid #c2a1b7;background:#795370;padding:12px 20px;border-radius:30px;font-size:12px;z-index:1}.pa-launch-orbit>span:nth-child(1){left:7%;top:60px}.pa-launch-orbit>span:nth-child(2){right:4%;top:105px}.pa-launch-orbit>span:nth-child(3){left:24%;bottom:12px}.pa-active .pa-visible .pa-launch-orbit>span{animation:pa-float 4s ease-in-out infinite}.pa-launch-orbit>span:nth-child(2){animation-delay:-1.3s!important}.pa-launch-orbit>span:nth-child(3){animation-delay:-2.4s!important}.pa-choices{display:flex;flex-wrap:wrap;gap:8px;margin-top:28px}.pa-choices button{padding:11px 15px;border:1px solid #ccb1c3;background:transparent;border-radius:22px;font-size:11px}.pa-choices button[aria-pressed=true]{background:#72496a;color:#fffaf5}.pa-diagnosis{padding:35px;background:#f1e6ec;min-height:350px;border-radius:4px}.pa-diagnosis-icon{font-size:50px;font-family:Georgia,serif;color:#b38ba5;display:block;margin-bottom:12px}.pa-diagnosis p{font-size:13px}.pa-diagnosis blockquote{margin:26px 0 0;padding-top:20px;border-top:1px solid #cfb7c7;font:italic 20px/1.5 Georgia,serif}.pa-report{background:#f4ecee}.pa-report-visual{background:#fffaf5;border:1px solid #d6becd;border-radius:10px;padding:25px;box-shadow:0 20px 40px #74476b15;transform:rotate(-2deg)}.pa-report-top{display:flex;justify-content:space-between;font-size:9px;letter-spacing:1px;margin-bottom:28px}.pa-sheet-tabs{display:flex;gap:6px}.pa-sheet-tabs span{padding:9px;background:#e8d7e3;font-size:8px;border-radius:6px 6px 0 0}.pa-sheet-grid{display:grid;grid-template-columns:1fr 1fr 1.25fr;border-top:1px solid #e1d1dc;border-left:1px solid #e1d1dc}.pa-sheet-grid span{font-size:9px;padding:15px 6px;border-right:1px solid #e1d1dc;border-bottom:1px solid #e1d1dc}.pa-sheet-grid span:nth-child(-n+3){background:#eadde6;font-weight:600}.pa-ticket{display:flex;align-items:center;gap:14px;background:#e9efe5;padding:20px;margin:24px -8px 14px;box-shadow:0 5px 20px #47643612;border:1px solid #c8d7c2;transform:translateX(-12px);opacity:.2;transition:transform .8s,opacity .8s}.pa-seen .pa-ticket{transform:translateX(0);opacity:1}.pa-ticket i{font-style:normal;border-radius:50%;background:#a1b496;color:white;padding:7px}.pa-ticket div{font-size:12px}.pa-ticket small{display:block;font-size:8px;margin-top:7px;line-height:1.5}.pa-demo-label{font-size:8px;color:#96778b}.pa-decision-columns{display:grid;grid-template-columns:repeat(3,1fr);gap:35px;margin-top:45px}.pa-decision-columns>div{padding-top:24px;border-top:1px solid #d5bfce}.pa-decision-columns p{font-size:13px;margin-top:18px}.pa-ending{background:#e8d8e4;text-align:center;padding-top:100px;padding-bottom:100px}.pa-ending p{margin-left:auto;margin-right:auto}.pa-end-actions{display:flex;justify-content:center;gap:25px;align-items:center;flex-wrap:wrap;margin-top:35px}
.pa-market-intro{padding-bottom:40px}.pa-market-intro h1{font-size:clamp(40px,6cqi,80px)}.pa-atlas{padding-top:10px;display:grid;grid-template-columns:1.15fr 1fr;gap:35px;align-items:start}.pa-passport{position:sticky;top:100px;background:#e9dce6;border:1px solid #d0b7c9;border-radius:18px;overflow:hidden;box-shadow:0 15px 30px #6c456510}.pa-passport-top{display:flex;justify-content:space-between;font-size:8px;letter-spacing:1.5px;padding:23px;border-bottom:1px solid #d5bece;gap:10px}.pa-country-stage{position:relative;padding:95px 28px 45px;min-height:340px;overflow:hidden}.pa-country-code{position:absolute;right:10px;top:15px;font:150px/1 Georgia,serif;color:#dbc4d5;letter-spacing:-10px}.pa-country-flag{font-size:35px;position:relative}.pa-country-stage p{font-size:10px;text-transform:uppercase;letter-spacing:1.5px;position:relative;margin:23px 0 15px}.pa-country-stage h2{position:relative;font-size:clamp(30px,4cqi,50px);overflow-wrap:anywhere}.pa-country-seal{position:absolute;right:20px;bottom:18px;font-size:7px;letter-spacing:1px;text-align:center;border:1px solid #b08ca5;border-radius:50%;width:67px;height:67px;display:grid;align-content:center;line-height:1.8;transform:rotate(-16deg);opacity:.7}.pa-route{width:100%;height:100px;fill:#98718d;stroke:#a3839a;overflow:visible}.pa-route-line{fill:none;stroke-width:1.5;stroke-dasharray:4 7}.pa-route-dot{fill:#75466a;stroke:none;offset-path:path('M30 100C130-30 220 170 300 75S460 10 570 90');animation:pa-travel 6s linear infinite;animation-play-state:paused}.pa-active .pa-route-dot{animation-play-state:running}.pa-passport-bottom{display:flex;align-items:center;justify-content:space-between;padding:18px;gap:10px;border-top:1px solid #d5bece}.pa-passport-bottom button{border:1px solid #c1a2b8;border-radius:50%;background:#fffaf5;width:36px;height:36px;font-size:18px}.pa-passport-bottom span{font-size:8px;line-height:1.7}.pa-stamp-book{display:grid;grid-template-columns:1fr 1fr;gap:12px}.pa-stamp{border:1px dashed #c4a8bb;background:#fcf7f2;padding:18px 12px;min-height:118px;text-align:left;border-radius:3px;transition:transform .3s,background .3s,box-shadow .3s}.pa-stamp:hover{transform:translateY(-3px) rotate(-2deg)}.pa-stamp[aria-pressed=true]{background:#784f70;color:#fffaf5;box-shadow:0 8px 20px #74476b20;transform:rotate(-2deg)}.pa-stamp-code{display:block;font:26px Georgia,serif;opacity:.65;margin-bottom:12px}.pa-stamp strong{display:block;font-size:11px;font-weight:500}.pa-stamp small{font-size:8px;display:block;margin-top:7px;opacity:.7}.pa-market-bottom{padding-top:20px}.pa-market-bottom p{margin-top:20px}.pa-market-bottom button{margin-top:25px}.pa-watch h2,.pa-watch .pa-kicker{transition:opacity .6s,translate .6s}.pa-watch:not(.pa-seen) h2{opacity:.35;translate:0 16px}.pa-watch.pa-seen h2{opacity:1;translate:0 0}@keyframes pa-float{50%{translate:0 -9px}}@keyframes pa-travel{to{offset-distance:100%}}
@container(max-width:800px){.pa-pad{padding:55px 25px}.pa-page-label{display:none}.pa-tabs-bar{padding:12px 18px}.pa-tabs button{font-size:10px;padding:10px 13px}.pa-hero-bottom{display:block}.pa-round-link{margin-top:25px}.pa-desk{height:275px}.pa-paper{width:230px;padding:22px;height:180px;left:5%}.pa-paper-front{left:28%;top:35px}.pa-paper-front b{font-size:24px}.pa-paper-front i{font-size:11px}.pa-desk-star{font-size:35px;top:0}.pa-pencil{right:8%;height:155px;top:60px}.pa-brief,.pa-qa,.pa-triage,.pa-report{grid-template-columns:1fr;gap:40px}.pa-brief-board{max-width:520px;width:100%;justify-self:center}.pa-assignment{gap:6px;flex-wrap:wrap}.pa-assignment span{padding:20px 6px;font-size:10px}.pa-assignment i{font-size:18px}.pa-art-wall{min-height:350px}.pa-art-wall img{width:60%;height:75%;top:12%}.pa-ad-one{left:-5%}.pa-ad-two{right:-4%}.pa-art-sticker{font-size:22px;padding:20px;bottom:7%}.pa-creative-caption{grid-template-columns:1fr}.pa-path{gap:6px;flex-wrap:wrap}.pa-path button{font-size:10px;padding:16px 7px;min-width:55px}.pa-path i{font-size:10px}.pa-path-note{padding:20px}.pa-launch-break{padding:55px 24px}.pa-launch-orbit{height:280px}.pa-launch-orbit b{font-size:70px}.pa-launch-orbit>span{padding:10px 14px;font-size:10px}.pa-diagnosis{min-height:0;padding:28px}.pa-decision-columns{grid-template-columns:1fr;gap:25px}.pa-end-actions{flex-direction:column;gap:14px}.pa-atlas{grid-template-columns:1fr;padding-top:0}.pa-passport{position:relative;top:0}.pa-country-stage{min-height:300px;padding:70px 25px 35px}.pa-country-stage h2{font-size:42px}.pa-stamp-book{grid-template-columns:repeat(3,1fr);gap:9px}.pa-stamp{padding:15px 10px;min-height:115px}.pa-stamp strong{font-size:10px}.pa-stamp small{font-size:7px}.pa-market-intro{padding-bottom:30px}.pa-market-bottom{padding-top:0}}
@media(prefers-reduced-motion:reduce){.campaigns-section *{animation:none!important;transition:none!important}.pa-watch:not(.pa-seen) h2{opacity:1;translate:none}.pa-watch .pa-doodle path{stroke-dashoffset:0}.pa-ticket{opacity:1;transform:none}}body.reduce-motion .campaigns-section *{animation:none!important;transition:none!important}body.reduce-motion .pa-watch h2{opacity:1;translate:none}body.reduce-motion .pa-ticket{opacity:1;transform:none}
/* More room and a different motion vocabulary for each piece. */
.pa-creative-tabs{display:flex;flex-wrap:wrap;gap:8px;padding:25px clamp(24px,6cqi,90px);background:#f5ecf1;border-bottom:1px solid #dbc6d4}
.pa-creative-tabs button{border:1px solid #cbb0c2;background:transparent;border-radius:24px;padding:13px 18px;font-size:12px;transition:background .22s,color .22s,translate .22s}.pa-creative-tabs button[aria-selected=true]{background:#74476b;color:#fffaf5;box-shadow:0 5px 15px #6c45651a}.pa-creative-tabs button:hover{translate:0 -2px}
.pa-path{gap:18px;align-items:center}.pa-path button{min-height:190px;position:relative;font-size:16px;padding:22px 18px;box-shadow:0 9px 0 #e6d7e2;border-radius:16px;display:flex;flex-direction:column;justify-content:space-between;gap:12px;align-items:flex-start;transform:none!important}
.pa-path button .pa-path-num{font-size:10px;margin:0;opacity:.65}.pa-path button .pa-path-icon{display:block;width:44px;height:44px;margin:0;opacity:1}.pa-path-icon svg{display:block;width:100%;height:100%}
.pa-path>i{position:relative;font-size:22px;color:#af8da4}.pa-path button[aria-pressed=true]{box-shadow:0 9px 0 #d0b6c8}.pa-active .pa-visible .pa-path-icon{animation:pa-icon-breathe 4s ease-in-out infinite}.pa-path button:nth-of-type(2) .pa-path-icon{animation-delay:-1s!important}.pa-path button:nth-of-type(3) .pa-path-icon{animation-delay:-2s!important}.pa-path button:nth-of-type(4) .pa-path-icon{animation-delay:-3s!important}.pa-active .pa-visible .pa-path>i{animation:pa-flow-cue 2.8s ease-in-out infinite}
.pa-active .pa-visible .pa-paper-front{animation:pa-paper-rest 6s ease-in-out infinite}.pa-active .pa-visible .pa-brief-board{animation:pa-note-rest 7s ease-in-out infinite}.pa-active .pa-visible .pa-checklist{animation:pa-note-rest 8s ease-in-out infinite reverse}
.pa-watch.pa-seen h2{animation:pa-title-unfold .85s cubic-bezier(.16,1,.3,1) both}.pa-report-visual .pa-sheet-grid span{transition:background .3s}.pa-active .pa-visible .pa-sheet-grid span:nth-child(6){animation:pa-cell-highlight 5s ease-in-out infinite}.pa-active .pa-visible .pa-ticket{animation:pa-ticket-rest 6s ease-in-out infinite}
.pa-launch-break{background:#eee1e9;color:#603a58;padding-top:70px}.pa-launch-break h2{font-size:clamp(38px,5cqi,68px)}.pa-launch-break p{max-width:60ch}.pa-machine{max-width:940px;height:540px;margin:35px auto 0;position:relative;overflow:hidden;border-radius:18px;background:#f9f2ee;box-shadow:inset 0 0 0 1px #dac6d3}.pa-machine-grid{position:absolute;inset:0;opacity:.35;background-image:radial-gradient(#b69aad 1px,transparent 1px);background-size:22px 22px}.pa-machine-note{position:absolute;left:6%;top:35px;text-align:left;font:italic 23px/1.3 Georgia,serif;color:#9b748c;transform:rotate(-6deg)}.pa-machine-ad{position:absolute;width:270px;height:345px;left:16%;top:100px;background:#fffaf5;box-shadow:0 12px 22px #58384f20;border:1px solid #cfb5c7;border-radius:12px;padding:16px;text-align:left;animation:pa-build-base 12s infinite;animation-play-state:paused}.pa-machine-label{font-size:7px;letter-spacing:1px}.pa-machine-photo{height:175px;margin-top:12px;border-radius:7px;overflow:hidden;animation:pa-build-photo 12s infinite;animation-play-state:paused}.pa-machine-photo img{width:100%;height:100%;object-fit:cover}.pa-machine-copy{margin-top:14px;animation:pa-build-copy 12s infinite;animation-play-state:paused}.pa-machine-copy b{font-size:11px}.pa-machine-copy i{display:block;background:#e6d5e0;height:5px;margin-top:8px;border-radius:4px;width:90%}.pa-machine-copy i:last-child{width:65%}.pa-machine-link{font-size:9px;border:1px solid #cfbbca;border-radius:15px;display:inline-block;padding:7px 10px;margin-top:15px;animation:pa-build-link 12s infinite;animation-play-state:paused}.pa-machine-stamp{position:absolute;right:-30px;bottom:50px;border:3px double #94617e;color:#94617e;width:90px;height:90px;border-radius:50%;display:grid;align-content:center;text-align:center;font-size:15px;line-height:1.2;font-weight:600;transform:rotate(-15deg);animation:pa-build-stamp 12s infinite;animation-play-state:paused;background:#fffaf5cf}.pa-machine-live{position:absolute;width:245px;right:9%;top:180px;background:#e7eee4;border:1px solid #b6c8ac;padding:22px 19px;text-align:left;border-radius:12px;box-shadow:0 12px 25px #456b3314;animation:pa-build-live 12s infinite;animation-play-state:paused}.pa-live-dot{display:inline-block;width:8px;height:8px;background:#79966c;border-radius:50%;margin-right:6px;box-shadow:0 0 0 5px #a4bd9440}.pa-machine-live strong{font-size:13px}.pa-machine-live small{display:block;font-size:8px;margin-top:12px}.pa-monitor-bars{height:60px;margin-top:22px;display:flex;align-items:end;gap:10px}.pa-monitor-bars i{width:15px;background:#a3b798;border-radius:3px 3px 0 0;height:65%;transform-origin:bottom;animation:pa-monitor-wave 2s ease-in-out infinite;animation-play-state:paused}.pa-monitor-bars i:nth-child(2n){height:90%;animation-delay:-.7s}.pa-monitor-bars i:nth-child(3n){height:45%;animation-delay:-1.4s}.pa-machine-caption{font-size:7px;display:block;margin-top:13px;opacity:.7}.pa-machine-arrow{position:absolute;left:44%;top:65px;width:22%;height:145px;fill:none;stroke:#ad8a9f;stroke-width:2;stroke-dasharray:400;animation:pa-build-arrow 12s infinite;animation-play-state:paused}.pa-machine-ticket{position:absolute;right:8%;bottom:70px;background:#fffaf5;border:1px solid #cbb6c5;padding:15px 20px;border-radius:5px;font-size:10px;box-shadow:0 8px 15px #57365010;animation:pa-build-ticket 12s infinite;animation-play-state:paused}.pa-machine-spark{position:absolute;font-size:40px;color:#b18ba2;animation:pa-build-spark 12s infinite;animation-play-state:paused}.pa-machine-spark.one{left:8%;top:240px}.pa-machine-spark.two{right:5%;top:100px;font-size:24px}.pa-machine-steps{position:absolute;bottom:0;inset-inline:0;display:flex;justify-content:center;gap:25px;padding:17px;background:#e9dce5;font-size:10px}.pa-machine-steps span{animation:pa-step-light 12s infinite;animation-play-state:paused;padding:5px 10px;border-radius:15px}.pa-machine-steps span:nth-child(2){animation-delay:-9s}.pa-machine-steps span:nth-child(3){animation-delay:-6s}.pa-machine-steps span:nth-child(4){animation-delay:-3s}.pa-active .pa-visible .pa-machine *{animation-play-state:running}.pa-active .pa-visible .pa-machine.pa-machine-paused *{animation-play-state:paused}.pa-machine.pa-machine-reset *{animation:none!important}.pa-machine-controls{display:flex;justify-content:center;gap:15px;margin-top:20px;flex-wrap:wrap}.pa-machine-controls button{background:none;border:1px solid #c4a9bc;border-radius:25px;padding:11px 16px;font-size:11px}
.pa-country-stage{padding:40px 28px 25px;min-height:210px}.pa-country-code{font-size:110px;top:15px}.pa-country-stage h2{font-size:clamp(30px,4cqi,46px)}.pa-country-stage p{margin:15px 0 12px}.pa-market-scope{padding:10px 28px 25px}.pa-market-scope .pa-kicker{font-size:8px;margin:0}.pa-market-scope p{font-size:11px;line-height:1.8;margin-top:12px}.pa-market-scope dl{margin:18px 0}.pa-market-scope dl>div{padding:12px 0;border-top:1px solid #d0b7c7}.pa-market-scope dt{font-size:8px;text-transform:uppercase;letter-spacing:.6px;color:#96718a;margin-bottom:6px}.pa-market-scope dd{font-size:11px;line-height:1.7;margin:0}.pa-market-scope>small{font-size:8px;line-height:1.7;display:block;color:#8a6c7e}.pa-experience-facts{display:grid;grid-template-columns:repeat(3,1fr);gap:25px;margin:35px 0}.pa-experience-facts>div{padding:20px 0;border-top:1px solid #d6bdcf}.pa-experience-facts b{font:34px Georgia,serif;display:block;margin-bottom:10px}.pa-experience-facts span{font-size:11px;line-height:1.8;display:block}.pa-market-bottom .pa-button{margin:25px 20px 0 0}.pa-passport{position:relative;top:0}
@keyframes pa-icon-breathe{50%{transform:translateY(-5px) rotate(-3deg)}}@keyframes pa-flow-cue{0%,100%{opacity:.35;translate:-3px 0}50%{opacity:1;translate:3px 0}}@keyframes pa-paper-rest{50%{translate:0 -5px;rotate:-1deg}}@keyframes pa-note-rest{50%{translate:0 -4px;rotate:.5deg}}@keyframes pa-ticket-rest{50%{translate:5px -3px}}@keyframes pa-title-unfold{from{clip-path:inset(0 0 80% 0);translate:0 18px;opacity:.2}to{clip-path:inset(0);translate:0 0;opacity:1}}@keyframes pa-cell-highlight{0%,65%,100%{background:transparent}25%,45%{background:#e1e9db}}
@keyframes pa-build-base{0%,5%{opacity:0;transform:translateY(55px) rotate(-10deg)}12%,80%{opacity:1;transform:translateY(0) rotate(-3deg)}92%,100%{opacity:0;transform:translateY(-18px) rotate(2deg)}}@keyframes pa-build-photo{0%,10%{opacity:0;transform:translateX(-100px) rotate(-12deg)}23%,100%{opacity:1;transform:none}}@keyframes pa-build-copy{0%,21%{opacity:0;transform:translateX(90px)}32%,100%{opacity:1;transform:none}}@keyframes pa-build-link{0%,31%{opacity:0;transform:translateY(30px)}40%,100%{opacity:1;transform:none}}@keyframes pa-build-stamp{0%,42%{opacity:0;transform:scale(2) rotate(-30deg)}49%{opacity:1;transform:scale(.9) rotate(-15deg)}53%,100%{opacity:1;transform:scale(1) rotate(-15deg)}}@keyframes pa-build-live{0%,53%{opacity:0;transform:translateX(-35px) scale(.88)}65%,85%{opacity:1;transform:none}95%,100%{opacity:0;transform:translateY(-15px)}}@keyframes pa-build-arrow{0%,42%{stroke-dashoffset:400;opacity:0}60%,85%{stroke-dashoffset:0;opacity:1}95%,100%{opacity:0}}@keyframes pa-build-ticket{0%,67%{opacity:0;transform:translateY(40px) rotate(8deg)}77%,85%{opacity:1;transform:rotate(-3deg)}96%,100%{opacity:0;transform:translateY(-10px)}}@keyframes pa-build-spark{0%,46%,64%,100%{opacity:0;transform:scale(.2) rotate(0)}54%{opacity:1;transform:scale(1.15) rotate(35deg)}}@keyframes pa-monitor-wave{50%{transform:scaleY(.6)}}@keyframes pa-step-light{0%,23%{background:#77526e;color:#fffaf5}25%,100%{background:transparent;color:inherit}}
@container(max-width:800px){.pa-creative-tabs{padding:22px 24px;gap:7px}.pa-creative-tabs button{padding:11px 13px;font-size:10px}.pa-path{display:grid;grid-template-columns:1fr 1fr;gap:20px}.pa-path>i{display:none}.pa-path button{min-height:160px;font-size:14px}.pa-machine{height:650px;margin:30px 0 0}.pa-machine-note{top:20px;font-size:19px}.pa-machine-ad{left:50%;top:105px;width:220px;height:290px;margin-left:-110px;padding:14px}.pa-machine-photo{height:130px}.pa-machine-copy{margin-top:10px}.pa-machine-copy b{font-size:10px}.pa-machine-link{font-size:8px;margin-top:10px}.pa-machine-stamp{width:65px;height:65px;font-size:12px;right:-10px;bottom:45px}.pa-machine-live{width:235px;top:410px;left:50%;right:auto;margin-left:-117px;padding:15px;z-index:2}.pa-monitor-bars{height:28px;margin-top:12px}.pa-machine-caption{font-size:6px}.pa-machine-ticket{right:auto;left:50%;bottom:63px;width:210px;margin-left:-105px;text-align:center;z-index:3}.pa-machine-arrow{left:4%;top:270px;width:20%;height:135px;rotate:75deg}.pa-machine-spark.one{top:170px;left:3%;font-size:28px}.pa-machine-spark.two{top:370px;right:3%}.pa-machine-steps{gap:5px;font-size:8px;padding:12px 5px}.pa-machine-steps span{padding:5px 8px}.pa-country-stage{min-height:210px;padding-top:35px}.pa-market-scope{padding:10px 23px 20px}.pa-experience-facts{grid-template-columns:1fr;gap:10px}.pa-experience-facts b{font-size:30px}}
@media(prefers-reduced-motion:reduce){.pa-machine *{animation:none!important}.pa-machine-ad{transform:rotate(-3deg)}.pa-machine-arrow{stroke-dashoffset:0}.pa-machine-controls{display:none}}body.reduce-motion .pa-machine *{animation:none!important}body.reduce-motion .pa-machine-controls{display:none}
/* Compact examples: the artwork is a short pause before chapter four. */
.pa-creative-break{background:#f7f0f4!important}.pa-card-strip{display:flex;align-items:center;justify-content:center;gap:14px;padding:30px 4%;height:clamp(200px,29vh,300px);overflow:hidden}.pa-example-card{flex:1 1 0;min-width:0;max-width:200px;height:100%;padding:0;border-radius:18px;border:1px solid #dbc9d9;background:#fffbf7;overflow:hidden;box-shadow:0 10px 16px #62485c15;cursor:pointer;transition:transform .18s ease-out,box-shadow .25s}.pa-example-card img{width:100%;height:100%;display:block;object-fit:contain}.pa-example-card:hover{box-shadow:0 14px 22px #62485c30}.pa-creative-caption{padding-top:24px!important}.pa-creative-tabs{margin-bottom:0!important}@media(max-width:600px){.pa-card-strip{justify-content:flex-start;overflow-x:auto;height:220px;padding:20px;gap:10px}.pa-example-card{flex:0 0 125px}.pa-creative-tabs{flex-wrap:wrap}}@media(prefers-reduced-motion:reduce){.pa-example-card{transform:none!important;transition:none}}